Multi-Location Clinic Digital Transformation
Dental & skin clinic with 3 locations, no unified digital strategy. Built location-specific landing pages, optimized all 3 GMB profiles, ran geo-targeted Google Ads. 3,500+ appointments booked, 9× ROAS across all locations.
// CHALLENGE
Fragmented Digital Presence
Dental & skin clinic chain with 3 locations (Sector 18 Noida, Greater Noida West, Indirapuram Ghaziabad).
Each location had separate GMB profiles — unclaimed, incomplete, no reviews. One generic website, no location pages.
Running generic Google Ads sending all traffic to homepage. High CPC, low conversion. No call tracking.
Competitors (single-location clinics) dominating local search for "dentist near me," "skin clinic Greater Noida."
// SOLUTION
Unified Local + Paid Engine
GMB Optimization (×3): Claimed & optimized all profiles. Service menus, photos, Q&A, posts. Review generation via QR at reception.
Location Landing Pages: 3 dedicated pages with local schema, provider bios, treatment menus, online booking, local testimonials.
Geo-Targeted Google Ads: Separate campaigns per location. Radius targeting 5-8km. Call extensions, location extensions, call tracking.
SEO Foundation: Technical audit, Core Web Vitals, local citations per location, medical schema markup.
Creative: Video testimonials, treatment explainers, provider intros. Used in ads & social.
// RESULTS
3,500+ Appointments, 9× ROAS Across All Locations
All 3 GMB profiles: 4.7-4.9★, 150-200+ reviews each. #1-2 map pack for "dentist + location," "skin clinic + location."
Google Ads: ₹12L spend over 10 months. 3,500+ tracked calls & form submissions. 9× blended ROAS. Cost per appointment dropped 55%.
Organic: Location pages rank #1-3 for 80+ local keywords. 40% of new patients now from organic search.
Website conversion rate: 1.2% → 4.8% (location pages + booking integration).
Client quote: "Patients now say 'I found you on Google Maps' instead of 'my friend referred me.' That's the shift."
// TECH STACK
// NEXT STEP
Multi-Location Practice? Invisible on Maps?
Book a 30-minute local visibility audit. We'll check all your locations' GMB profiles, map pack rankings, and ad efficiency — then show you the unified playbook.