Google Ads Suspension Recovery & Scale
Client had their Google Ads account suspended for "policy violations." We diagnosed root causes, rebuilt landing pages, fixed policy issues, and got the account reinstated. Scaled from ₹0 to ₹15L/month spend at 8.5× ROAS within 4 months.
// CHALLENGE
Account Suspended, Revenue Halted
E-commerce brand selling home & kitchen products. Google Ads account suspended for "circumventing systems" and "misrepresentation" — vague policy flags with no clear resolution path.
Previous agency couldn't resolve. Account dead for 60+ days. ₹0 revenue from paid channel. Organic couldn't fill the gap.
Needed: suspension appeal + full account rebuild + compliant landing pages + scaling strategy.
// SOLUTION
Policy Audit → Rebuild → Scale
Policy Audit: Deep-dive into landing pages, product feed, ad copy, business info. Found 12 policy violations across feed, site, and account settings.
Landing Page Rebuild: New Next.js pages with clear pricing, shipping, returns, contact info, trust signals. Policy-compliant structure.
Feed Cleanup: Fixed GTIN/MPN, pricing accuracy, image quality, shipping attributes. Removed disapproved products.
Appeal & Reinstatement: Structured appeal with evidence. Account reinstated in 11 days.
Campaign Architecture: PMax + Search + Shopping + YouTube. Smart bidding with profit-based targets. Creative testing framework.
// RESULTS
From Suspended to ₹15L/Month at 8.5× ROAS
Month 1 (post-reinstatement): ₹2L spend, 4.2× ROAS. Proving compliance works.
Month 3: ₹8L spend, 6.8× ROAS. Creative winners identified, audience signals trained.
Month 4: ₹15L spend, 8.5× ROAS. Profitable scaling with new customer acquisition cost under target.
8 months total: ₹1.2Cr attributed revenue. 15,000+ orders. Email/SMS list grew 400%.
Client quote: "We thought the account was dead forever. You didn't just fix it — you made it our best channel."
// TECH STACK
// NEXT STEP
Suspended Account? Low ROAS?
Book a 30-minute Google Ads audit. We'll diagnose policy risks, account structure, and scaling ceiling — then show you the path to profitable growth.