Google Ads Suspension Recovery & Scale
An e-commerce advertiser faced a Google Ads policy suspension. The engagement focused first on diagnosis and compliance corrections, then on rebuilding the paid acquisition system after reinstatement.
// 01. THE PROBLEM
Account suspended. Paid acquisition stopped.
The account was suspended for policy-related issues, creating a complete interruption to the paid acquisition channel.
The website, product feed, ad account and business information all needed to be reviewed together rather than treating the suspension as an isolated ad-level problem.
The immediate objective was to identify the policy risks, correct the underlying issues and prepare a structured appeal before rebuilding campaign activity.
// 02. THE INTERVENTION
Policy diagnosis → correction → rebuild.
// 03. THE OUTCOME
Reinstated, then scaled.
The case record reports account reinstatement followed by a phased return to paid acquisition.
The reported campaign trajectory reached ₹15L/month spend and a peak 8.5× ROAS during the engagement.
The case record reports ₹1.2Cr in attributed revenue over eight months and 15,000+ generated leads.
These figures are specific to this project and should be evaluated alongside its starting point, budget, attribution model and campaign period.
// IMPLEMENTATION
Platforms, systems and disciplines used in this project.
// NEXT STEP
Facing a Google Ads suspension?
Start with the account, website and policy context rather than submitting repeated appeals. We can review what is visible and explain what should be investigated first.