B2B Lead Generation for Industrial Supplier
Industrial B2B supplier needed qualified leads, not traffic. Combined technical SEO for high-intent keywords with LinkedIn Ads targeting decision-makers. Built a lead scoring system in their CRM. 1,200+ SQLs generated, ₹3.8Cr pipeline attributed.
// CHALLENGE
Traffic ≠ Qualified Leads
Industrial supplier of valves, fittings, and piping solutions. Website got traffic but <1% converted to sales conversations.
Previous agency focused on vanity keywords ("valve manufacturer") instead of buying-intent terms ("3-inch ball valve price Delhi NCR").
No CRM, no lead scoring, sales team wasting hours on unqualified inquiries.
// SOLUTION
Intent-First Search + LinkedIn ABM
Technical SEO: 200+ product-category pages targeting long-tail buying keywords with specs, pricing tiers, and RFQ forms.
Google Ads: Search campaigns on high-intent SKU-level keywords. Negative keyword library 500+ terms.
LinkedIn Ads: ABM targeting procurement managers, plant heads, MRO buyers at target accounts. Lead gen forms + retargeting.
CRM + Scoring: GoHighLevel setup with lead scoring (firmographic + behavioral). Auto-routing to right sales rep.
Content: Technical guides, comparison sheets, case studies for each vertical (oil & gas, pharma, water treatment).
// RESULTS
1,200+ SQLs, ₹3.8Cr Pipeline in 18 Months
Organic: 400+ SQLs from high-intent product pages. Zero ad spend on these.
Google Ads: 500+ SQLs at 7.2× ROAS. Cost per SQL dropped 60% YoY through optimization.
LinkedIn: 300+ SQLs from target accounts. 25% meeting-to-opportunity rate.
Sales cycle shortened 40% — reps now get pre-qualified specs and budget info before first call.
Client quote: "First time our sales team complains about too many good leads instead of too few."
// TECH STACK
// NEXT STEP
Need Qualified B2B Leads?
Book a 30-minute B2B growth audit. We'll map your buyer journey, identify intent keywords, and show you how to fill your pipeline with SQLs — not traffic.