B2B Lead Generation for an Industrial Supplier
An industrial supplier needed qualified sales opportunities rather than more generic traffic. The engagement combined intent-led search, LinkedIn targeting and CRM qualification.
// 01. THE PROBLEM
Traffic was not translating into sales conversations.
The supplier had website traffic but a low conversion rate and too much of that traffic was coming from broad informational searches.
The acquisition strategy needed to move closer to buying intent while giving the sales team a way to distinguish useful enquiries from low-value leads.
There was also no consistent CRM-based lead scoring and routing process connecting acquisition activity to sales follow-up.
// 02. THE INTERVENTION
Intent-first acquisition + qualification.
// 03. THE OUTCOME
More qualified demand entered the pipeline.
The case record reports 1,200+ SQLs and ₹3.8Cr in attributed pipeline over 18 months.
It reports contributions from organic search, Google Ads and LinkedIn campaigns, with lead qualification connected to the CRM process.
The case record also reports a 40% reduction in sales-cycle length after qualification and routing improvements.
Pipeline and SQL figures depend on the project attribution model and sales-stage definitions used by the client.
// IMPLEMENTATION
Platforms, systems and disciplines used in this project.
// NEXT STEP
Need qualified B2B demand?
We can map your buyer intent, acquisition channels and qualification process before recommending where the next investment should go.